AFP Members may bring up to four guests at a reduced rate.   

AFP Members $10, Guests of Members $10 (limit 4, Guests must be registered by the AFP Member), Non-members $20 

The #1 way to capitalize on your philanthropic potential is to overcome dismal donor retention. Only 45.5% of donors are giving more than once to the same organization, a rate that continues to decline. Stop bleeding $1.25 costs to obtain $1 from a new donor, and keep the donors you have.

In this special session we will hear from organizations each affected differently by the impact of pandemic, including the Food Bank, Novant Health Foundation, and the Centers for Exceptional Children, about their changing donor relations concerns relative to donor retention.

We’ll discuss the factors that led to this challenge and their impact; learn what you should be measuring and how; consider some current examples; exchange real-time ideas; reframe your messaging to better appeal to repeat donors; consider ways to gather and use data for decision-making.