Topic: Journey Mapping for Donor Relations 

Refreshing our approach to the gift-making process delivers big impact, especially now as empathizing and genuinely understanding donors is more critical than ever. Join us on a journey mapping exercise of the giving process as experienced by the donor. Learn to weigh a potential donor’s current state against our ideal future state for donors throughout the process from initial engagement through various giving levels. This process provides insights to deepen relations among donors and development professionals as we determine next steps to further donors’ engagement through effective stewardship and use of both traditional and virtual tools. Discussion to stimulate your own ideas will be included in the presentation of this new model of thinking about your donor relations. 

Presenters: 

Allan Burrows has been with Capital Development Services since 1994, and president since 2006. He manages the company's marketing, operations, campaign and search divisions, and…