Topic: Journey Mapping for Donor Relations 

Refreshing our approach to the gift-making process delivers big impact, especially now as empathizing and genuinely understanding donors is more critical than ever. Join us on a journey mapping exercise of the giving process as experienced by the donor. Learn to weigh a potential donor’s current state against our ideal future state for donors throughout the process from initial engagement through various giving levels. This process provides insights to deepen relations among donors and development professionals as we determine next steps to further donors’ engagement through effective stewardship and use of both traditional and virtual tools. Discussion to stimulate your own ideas will be included in the presentation of this new model of thinking about your donor relations. 

Presenters: 

Allan Burrows has been with Capital Development Services since 1994, and president since 2006. He manages the company's marketing, operations, campaign and search divisions, and presents to dozens of conferences and board sessions every year. Allan is a graduate of UNC Chapel Hill, and began his development career at the Baptist Children’s Homes of North Carolina and at the North Carolina Child Advocacy Institute. In his 30+ years of fundraising experience, Allan has led campaigns and development work throughout the Southeast for a broad array of nonprofits, and is experienced at working with leadership on all aspects of philanthropy. He brings decades of experience in board development, strategic and campaign planning, and capacity building, and is a frequently requested and dynamic speaker, known for sharing relevant and interesting stories from his own experience with CapDev clients. A North Carolina native, Allan has served on several boards, including two terms with the N.C. Center for Nonprofits, and was awarded the Triad AFP Lifetime Achievement for Fundraiser of the Year in 2011. 

Clare Jordan’s role at Capital Development Services is to stay engaged in philanthropy, boosting awareness of what is happening in the social sector around the Southeast. Clare has given hundreds of presentations, sharing expertise in teaching philanthropy. Having held positions in nonprofit management since the early 1990s, she has served in staff and volunteer roles in marketing and development with several nonprofits, and provided consulting services to elevate the work of nonprofits for over 25 years. Her introduction to the nonprofit sector began when she founded the Campus Chapter of Habitat for Humanity at North Carolina State University, still a thriving organization. Her first fundraising job was as the first Director of Development for Appalachian State University’s Belk Library. She has now been with CapDev for 15 years. A Winston-Salem native, Clare is a graduate of N.C. State University and is an avid volunteer, including extensive board service, such as the N.C. State University Institute for Nonprofits Advisory Council Chair, UNC School of the Arts Board of Visitors Advocacy Chair; and service on several local boards. Clare was named to the Triad Business Journal’s “40 Leaders Under 40” in 2008.