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Thu, Mar 09

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The Community Foundation of Greater GSO

Think HOW Before How Much: A Donor-Participatory Approach to Solicitation

tudies show that most wealth is held in assets, not in cash. Yet too many fundraising professionals, when deciding to ask for a gift, ask for a dollar amount, with little thought to where that amount might come from.

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Think HOW Before How Much: A Donor-Participatory Approach to Solicitation
Think HOW Before How Much: A Donor-Participatory Approach to Solicitation

Time & Location

Mar 09, 2023, 9:00 AM – 10:30 AM

The Community Foundation of Greater GSO, 301 N Elm St #100, Greensboro, NC 27401, USA

Guests

About the Event

Studies show that most wealth is held in assets, not in cash. Yet too many fundraising professionals, when deciding to ask for a gift, ask for a dollar amount, with little thought to where that amount might come from. This transactional solicitation invites the donor to think, “How big a check can I write?” It’s fine to start a donor relationship with some target amount in mind - if you earn the right to ask for it. It’s better to invite a detailed conversation about HOW that donor might make her best gift, for both your nonprofit and the donor.

Important Update! Webinars are now in-person only!

New Location:  Community Foundation of Greater Greensboro, 301 N Elm St #100, Greensboro, NC 27401

(The Community Foundation requires proof of vaccine or negative test for participants.)

Parking: Bellemeade Parking Deck (the Consortium will validate tickets)

Food:  Free light breakfast provided

Tickets

  • CONSORTIUM MEMBER (In-person)

    $10.00
  • NON-MEMBER (In-person)

    $20.00
  • AFP MEMBER (In-person)

    $10.00

Total

$0.00

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