Think HOW Before How Much: A Donor-Participatory Approach to Solicitation
Thu, Mar 09
|The Community Foundation of Greater GSO
tudies show that most wealth is held in assets, not in cash. Yet too many fundraising professionals, when deciding to ask for a gift, ask for a dollar amount, with little thought to where that amount might come from.
Time & Location
Mar 09, 2023, 9:00 AM – 10:30 AM
The Community Foundation of Greater GSO, 301 N Elm St #100, Greensboro, NC 27401, USA
Guests
About the Event
Studies show that most wealth is held in assets, not in cash. Yet too many fundraising professionals, when deciding to ask for a gift, ask for a dollar amount, with little thought to where that amount might come from. This transactional solicitation invites the donor to think, “How big a check can I write?” It’s fine to start a donor relationship with some target amount in mind - if you earn the right to ask for it. It’s better to invite a detailed conversation about HOW that donor might make her best gift, for both your nonprofit and the donor.
Important Update! Webinars are now !in-person only
Community Foundation of Greater Greensboro, 301 N Elm St #100, Greensboro, NC 27401New Location:
(The Community Foundation requires proof of vaccine or negative test for participants.)
Bellemeade Parking Deck (the Consortium will validate tickets)Parking:
Free light breakfast providedFood:
Tickets
CONSORTIUM MEMBER (In-person)
$10.00
Sale endedNON-MEMBER (In-person)
$20.00
Sale endedAFP MEMBER (In-person)
$10.00
Sale ended