John and Verna Croom
Outstanding Philanthropist - High Point and surrounding area
Nominated by The Presbyterian Homes, Inc.
John and Verna Croom are dedicated philanthropists, volunteers, and leaders whose generosity and commitment have served River Landing at Sandy Ridge and The Presbyterian Homes Foundation for decades.
As a volunteer, John has served on the River Landing at Sandy Ridge Board of Trustees as well as the finance, strategic planning, and development committees. Verna has served as a member of the River Landing at Sandy Ridge Residents Council. She is deeply engaged in what the library offers and has spent a great deal of time to ensure it has something for everyone’s literary taste.
The Crooms strive to ensure their contributions engage and inspire others to give as well, often choosing to offer a challenge or a matching gift. In 2008, the couple offered a matching six-figure challenge gift to the community’s Growing to Serve Capital Campaign, aimed to encourage fellow residents to meet or exceed the Residents Division goal of $850,000. Their challenge was successful, and their division raised over $980,000. John and Verna have offered matching gifts for the River Landing at Sandy Ridge Scholarship Fund for employees, the annual appeal, which raises funds for financial assistance for residents who have exhausted their financial resources through no fault of their own. They have also been dedicated supporters of the newly created Employee Assistance Fund, established in 2020 in response to the needs of employees and their families during the COVID pandemic.