Snob Shop and Trouvaille Home
Outstanding Business in Philanthropy Winston-Salem
Nominated by Family Services and The University of North Carolina School of the Arts
The Snob Shop and Trouvaille Home are both owned by Anne Rainey Rokahr, a Winston-Salem native whose career in fashion and commercial production took her to New York, Dubai, and many other major markets. When she returned to Winston from Dubai in 2008, she purchased The Snob Shop, a high-end consignment shop. In 2014, Anne founded Trouvaille Home, an interior design firm and home furnishings store.
The businesses have been integral parts of the local philanthropic community. During the inaugural year of Family Services’ RISE Against Domestic Violence Campaign, Anne offered to sell raffle tickets at her stores. Anne matched every $20 raffle ticket sold with gift certificates to The Snob Shop, which were given to residents of the Family Services Domestic Violence Shelter.
Anne also offered Trouvaille Home as an event venue for a fundraiser and personally underwrote the food and beverages. The event sold out. The Snob Shop also hosted Family Services’ Family Fun Day, a free event open to the community.
The businesses have also been committed partners and friends of UNCSA for the last half-decade. Trouvaille has sponsored UNCSA’s two flagship scholarship fundraisers, NextNow (an annual gala event that typically raises between $60,000 and $80,000 in direct scholarship support) and The Nutcracker. Their support was especially crucial during the COVID pandemic, as in-person performances were impossible. Trouvaille Home was among a smaller group of businesses who not only continued but increased their support as these events went virtual.
The Winston-Salem community is a better, stronger place thanks to the partnership of these businesses and their generous, forward-looking owner Anne Rainey Rokahr.